Privacy Notice

The MBA Effect™ | Created2Catapult LLC

Effective Date: October 22, 2026

1. Our Commitment to Your Privacy

Created2Catapult LLC ("Created2Catapult," "we," "our," or "us") respects your privacy and is committed to being transparent about how information is collected, used, stored, and protected when you visit The MBA Effect™ website or participate in its digital experiences.

The MBA Effect™ offers self-guided reflection and developmental experiences, including Life in Alignment, designed to help individuals explore their mindset, behavior, actions, and their effects on life and leadership.

We recognize that personal reflection may involve information that is meaningful or sensitive to you. Our approach is to collect only the information necessary to provide the services and features you choose to use.

This Privacy Notice explains our practices and the choices available to you.

2. Information You Provide During Life in Alignment

Life in Alignment invites you to rate eight dimensions of your life, examine your results, and explore one or two dimensions more deeply through optional written reflection.

For the initial release:

  • You do not need to create an account or provide your name or email address to participate.
  • Your ratings and written reflections are processed in your browser to generate your Life in Alignment Wheel and downloadable report.
  • Your written reflections are not transmitted to or stored on our application servers.
  • Your written reflections may be held temporarily in your browser while you complete the experience.
  • You can download your report to keep a personal copy.
  • You can use the provided clearing control to remove your written reflections from the browser's active experience.

Your participation is voluntary. All eight ratings and the selection of one or two focus dimensions are required to complete the Life in Alignment experience. Written reflections and next-step choices are optional.

The information you enter is intended to support your own reflection. We do not use your ratings or reflections to diagnose, evaluate, or make automated decisions about you.

3. Optional Information Collection in Future Features

As The MBA Effect™ platform develops, we may offer additional features that allow you to save eligible results, receive communications, or contribute information to research and platform improvement.

These features will be optional and will be accompanied by clear explanations and consent choices before personal information is collected.

Depending on the feature you choose, information may include:

  • Your email address.
  • Your self-reported ratings and selected focus dimensions.
  • General professional context, such as role level, industry, or organization size.
  • Your preferences for receiving communications.
  • Your choices about contributing eligible information to aggregated research.

Written reflections will not be included in information transmitted to our servers through these features.

We will not treat your participation in a self-guided experience as automatic consent to receive marketing communications or contribute information to research.

4. How We Use Information

Where information is collected through an optional feature, we may use it to:

  • Deliver results or communications you specifically request.
  • Provide access to eligible saved results or future comparison features.
  • Respond to questions or support requests.
  • Maintain the security and operation of the platform.
  • Improve the usability and accessibility of our digital experiences.
  • Prepare aggregated insights from information contributed with appropriate consent.

We do not sell your personal information.

We do not use your written reflections to train artificial intelligence models or generate automated psychological or coaching profiles.

5. Email Communications and Consent

If you choose to provide your email address, we will explain what communications you are requesting.

Receiving a copy of your results does not automatically enroll you in promotional emails, newsletters, event invitations, or other ongoing communications.

Where available, invitations to reflect again and other ongoing communications will require a separate, affirmative choice.

You may withdraw consent for optional email communications using the unsubscribe instructions provided or by contacting us at hello@created2catapult.com.

Transactional messages necessary to fulfill a service you request may be treated separately from promotional communications.

6. Research and Aggregated Information

We may invite participants to contribute eligible information for aggregated research, learning, or improvement of The MBA Effect™ experiences.

Research participation will be optional and separate from participation in the digital experience itself.

Where research contributions are collected:

  • We will explain what information is included.
  • Written reflections will not be included.
  • We will seek separate affirmative consent.
  • We will take reasonable measures to reduce the risk that individuals can be identified in published or shared findings.
  • We will not intentionally publish individual participant records as research findings.

Information that has been irreversibly de-identified or incorporated into aggregated findings may not be recoverable or removable after processing. Any such limitation will be disclosed before research consent is obtained.

7. Browser Storage and Downloaded Reports

Life in Alignment may use temporary browser storage to preserve your progress during an active experience, including if you refresh the page.

Browser storage is different from information stored on our application servers. Information kept in your browser may remain available during a restored browsing session, depending on your browser settings and behavior.

You can use the experience's clearing control to remove written reflections from its active browser storage. Clearing your reflections does not automatically delete reports you have already downloaded.

When you download a report, the file is saved according to your device and browser settings. You are responsible for deciding where to store, share, or delete your downloaded reports.

If you use a shared or public device, we encourage you to clear your reflections and manage any downloaded files before leaving the device.

8. Technical Information, Cookies, and Service Providers

Like most websites, The MBA Effect™ may rely on hosting, infrastructure, and security providers that process limited technical information needed to deliver and protect the website.

Depending on the services configured, this information may include your IP address, browser type, device information, pages requested, access times, and technical or security logs.

Such information may be processed by service providers under their applicable terms and privacy practices.

The initial Life in Alignment experience is not designed to use third-party advertising trackers or behavioral advertising analytics.

If we introduce optional analytics, cookies, or other technologies that materially change our data practices, we will update this notice and provide additional choices where required by law.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the information processed and the services provided.

These measures may include access restrictions, secure communications, and protections provided by our hosting and infrastructure services.

No website, browser, electronic transmission, or storage system can be guaranteed completely secure.

Please avoid entering information into optional written reflection fields that you would not want stored on your device or included in a report you choose to download.

10. Data Retention

For the initial Life in Alignment experience, written reflections are not retained in our application database. Temporary browser information remains subject to the behavior of your browser and the experience's clearing controls.

If optional server-based features become available, we will retain collected information only for the purposes disclosed when it is collected and for periods established in our applicable retention practices, subject to legal, security, and operational requirements.

Specific retention periods for saved results, email records, and research information will be established and disclosed before those features are made available.

11. Your Privacy Choices and Rights

Depending on the features you use and the privacy laws applicable to you, you may have rights to request access to, correction of, or deletion of certain personal information we maintain, or to withdraw consent for optional processing.

You may also:

  • Decline optional information collection.
  • Leave written reflection questions unanswered.
  • Clear written reflections from the active browser experience.
  • Manage or delete reports downloaded to your own device.
  • Unsubscribe from optional ongoing communications.

To submit a privacy request, contact hello@created2catapult.com.

We may need to verify a request before acting on it. Certain legal exceptions may apply.

12. Children's Privacy

The MBA Effect™ digital experiences are intended for adults and are not directed to children under the age of 18.

We do not knowingly solicit personal information from children through these experiences. If you believe a child has provided personal information to us, please contact us so we can review the matter.

13. External Websites and Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of websites and services we do not operate. We encourage you to review their privacy notices before providing personal information.

14. Changes to This Privacy Notice

We may update this Privacy Notice as our platform, services, technology, or legal obligations evolve.

When we make changes, we will update the effective date and make the revised notice available on our website. Where required, we will provide additional notice or request consent before introducing materially different uses of personal information.

15. Contact Us

For questions about this Privacy Notice, privacy requests, or our information practices, please contact:

Created2Catapult LLC
504 Fair Street, SW
Atlanta, GA 30313
Email: hello@created2catapult.com

Website: The MBA Effect™ platform

This Privacy Notice applies to The MBA Effect™ website and digital experiences operated by Created2Catapult LLC, including Life in Alignment. Individual experiences may include additional privacy explanations relevant to their specific features.